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Wisconsin

Last verified January 2025
No permit required

Wisconsin allows the sale of low-risk homemade baked goods without a license, with labeling and direct-sale rules.

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Gross sales limit

Confirm with the WI Dept of Agriculture.

What you can sell

  • Baked goods (no cream/custard fillings)
  • Jams and jellies
  • Candy
  • Dried fruits and nuts
  • Granola and popcorn

What you can't sell

Meat, poultry, seafood, dairy, and potentially hazardous foods.

Where you can sell

Direct to consumer at farmers markets, stands, and from home.

Labeling requirements

Producer name and address, ingredients, allergen statement, and 'Made in a home kitchen.'

Permits & registration

No license required for low-risk baked goods; pickled/acidified products may need licensing.
Official source

Printable permit guides

Download a ready-to-print guide for Wisconsin — take it to your inspector, keep it on file, or share it.

In-depth guide

A step-by-step permit pathway, sales-channel breakdown, and labeling checklist for Wisconsin.

In-depth guide for Wisconsin

Unlock a step-by-step permit pathway, sales-channel breakdown, and labeling checklist with Premium.

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New to selling?Read our labeling and food safety guide before your first sale.

Compare with another state

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Reference only. Laws change — always confirm with your state's agriculture or health department.

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